Amazon’s HQ2 showcases a striking 3D printed ceramic wall, blending art and tech in corporate design.
Amazon’s new headquarters in Arlington, Virginia is making waves in the world of interior design with a stunning 3D printed ceramic wall. Created by artist Brian Peters in collaboration with ZGF Architects, this innovative installation is turning heads and challenging conventional notions of corporate decor.
The wall, aptly named “Text[ure] Screen,” dominates the main lobby of the primary building at Amazon’s HQ2. Composed of over 600 3D printed blocks, it seamlessly blends form and function, serving as a graphic feature wall, corporate branding, and a security barrier at the office entrance.
What sets this wall apart is its unique design. Four types of blocks with varying apertures were used, glazed in two shades of teal. The result is a mesmerizing geometric texture that creates privacy while maintaining visibility. But the real showstopper? Light teal blocks spell out the motto “think BIG” against the darker backdrop, embodying Amazon’s ambitious spirit.
Peters, who has been exploring 3D printed ceramics since 2012, fabricated the blocks in his Pittsburgh studio. His approach, which integrates “digital coding, custom-built technology, contemporary aesthetics and natural clay,” has opened new doors for additive manufacturing in interior design.
The innovative design extends to the reception desk, which is wrapped in 3D printed terracotta ceramic blocks set in a marble frame. Illuminated from within, it creates an inviting atmosphere that complements the striking wall.
As visitors step into Amazon’s HQ2, they’re welcomed by a striking architectural feature. A testament to Amazon’s innovative spirit, this piece was created entirely using 3D printing technology. This demonstrates how 3D printing is shaping the future of construction.
At Amazon HQ2, this innovative installation isn’t just a wall. It’s a symbol of the future of corporate design, where technology and art combine to create inspiring and innovative workspaces.
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Alexa Sipes is a U.S. tech journalist with 5 years of experience, now writing for 360TechInsights. She covers emerging technologies and industry trends across North America, Europe, and Asia. Sipes’ concise reporting offers readers valuable insights into the latest tech news, innovations and the companies behind them.
Feel free to reach out to me at AlexaSipes@360techinsights.com.
